Google

Google

To have a better view in Google, foremost have to understand what Google is. Google is an idea spread speedily to people around the global in the hunt for information. Its founders Larry Page and Sergey Brin begin team up on a search engine call BackRub in a Stanford University. BackRub operate for more than a year on Stanford, they decide make a new name to the search engine. Google was named, and on the word "googol," a mathematical term for the number represent by the numeral 1 followed by 100 zeros.

Google is the innovative in search engine and a popular search is how Google began. Present, Google webpage are more than 150 countries and over 117 language option in the page. As a company, Google have three center of attention: Search, Advertising and Application. How this three point make Google become popular, success and make money?

Google universal search technology offer user find much more information in video, map, news headline, patents and all those things combine in one query. Google are looking provide faster and useful search result and added personalized search with user in Google account. Google page are simple, clean, easy and fast to load with just logo and search box, this is different than other most search engine for instance: Yahoo. This can avoid banner advertising, pop-up advertisement and a heavy speed loading with web page confusing. Google present a reliable search results and attraction user visit with just a search engine.

In the following year, Google is popular in search engine but do not make money until appear advertisement (ads) with the search results. Google trying satisfying its users and finding ways of generating the most revenue. The first one, Google launch a quite risky business model call “Adwords” in concept “pay per click”. The innovative business model is success launching and be the main revenue of Google. The second is “Adsense”. The third way is through its Google search appliance and sells to their customer with delivers accurate search result and it work just as well as google.com throughout a number of document.

As a business, Google Adwords is offer advertiser bid for positioning keyword within the search result and get all the pay per click revenue. Adwords is the simple ads on the right of the page with only show ads to people who are interested in the kind of information the advertisers are selling. Advertisers can choose how much they should pay when their ads clicks by user with a minimum fee. Adwords can target people on Google site and on search and content sites throughout the web and serve ads to the thounsand of third party web site who are part if the Google Network. Users only see ads relevant and useful information in their own right. Google believe user have right to know and distinguish ads from search result and not allow people pay for higher ranking, Google label the content as “sponsored links” or “Ads by Google”.

In addition, Google Adsense is the tool that allows users to put ads on website. Adsense is a term used for publishers and could start a site sell custom widgets. Adsense give user revenue from each page without hidden cost, the most important it is free. Adsense enable the website owner make money whenever someone clicks on the ads and in the same time Google also make money, everyone satisfy because both also making money and no any negative effect. That has more than twenty million page views per month for the web site and ads attract visitor looking on the site or correspond to the personalities of the visitor content. In short words, Adsense is what users get from Google and Adwords is what advertisers pay to Google.

In order share information and get things done together in easy way, Google have build web application (apps) to connect straightforward for people. For instance, Google Talk, Google Calendar, Google Documents and Google mail assist user have a convenience communication and collaboration. The information is online and easy connects share with group at the same time to keep away from distance problem.

Beside, Google keep invest and improve their Apps. Today, Google Apps offer a great powerful, fast and responsive application. For instance, Google Maps, Google Earth, Google Video, Google Translator and etc.. Users can upload their location, export mail, documents, get direction or calendar entries whenever places. User can focus what they are doing and it less expensive than more traditional software or even is freeware. Users can rather worry about the software maintain and always have the latest version with kind remind information.

User is able access all Google service wherever are even not along with computer. Google create easy for user use Google products, from Google Maps to YouTube right from mobile devises and help get information needs assist when user are on the go. Google take narrow on allow others to innovate in the mobile space. Android was build with the web in mind and the world first fully open platform that. It will help drive innovation, any mobile developer can use and any hardware manufacturer can install on a device, so that more people can use better and cheaper mobile devices to access the Internet.

In personal view, Google are more suitable to business and employees or journal study. Moreover Google have to face their competition in Microsoft and Yahoo and also the legal in different country. Google also need to have a strong innovative idea and strategy to avoid similar search engine stimulate thier strategy. Google develop a quality search engine and have a dominant marketing innovation idea to seeking profitable revenue. Google offer search engine to their cooperate partner, for instance, my university, Multimedia University is using Google search engine in the page to search the result. Beside, to complete this assignment, Google search give a powerful assist in all time and it show the headline with keyword highlight. The search result is around 0.2 - 0.3 seconds in the most time.

Furthermore, I can found the Adwords and Adsense in almost all the forum, blog, and website. In different website I enter, the advertisement is exactly follow with the need and related link about the website. I am blogger too, Google Adsense makes me feel glad and enjoy because in the feeling with profit not only provided with Google but also included me. Moreover I visit friends blog, some of the advertisement provide by Google is really attract my view to click and most is the ads with image.

Google develop high quality application but for free is the most enjoyable I like. Google translator, Google Maps, Gmail and Google talk is the most favorites I enter. By using mobile phone log in to Google, my experience is same as using computer log in. The smart and clean website makes me taste the way log in the heavy website for example: Yahoo and Hotmail.

Google have a smart acquisitions and smart hiring. Google have the sight and realized the strength of Facebook, MySpace and the video content in YouTube, Google take an immediately action in investment, collaboration or purchase the product in order attract users. The acquisition team of Google is always on the prowl sniffing innovation in the internet world. Very rigorous hiring process ensured inflow of superior talented people in the organization, resulting in great products, smart marketing and aggressive sales. By viewing YouTube, you can get a deep understanding for Google employees and their working environment. Your ability is fully developed and you can found the different view in the same case.

Although Google is good in search engine, but in different perception, if Google dominate the market and begin with minimum fees collect, it will increase the burden for the lower level user. And to search some informal news, entertainment, highlight, Google will not be my first priority. Although Google is powerful, but still feel the limitation in search. I prefer Baidu, Tudou, Sogou depend with the information I need, the weaknesses for those web search is same as Yahoo, loading heavy and have a lot of pop up advertisement. Lastly I still recommended and enjoy using Google with all the ability search, advertisement strategy and all Google application to complete this assignment.