GAN KIN SHYANG 1061111856
TEOW SINN RUI 1051108844
GOO SWEE HAW 1071114891
TEOW SINN RUI 1051108844
GOO SWEE HAW 1071114891
Kenzer & Company
Marketing Strategy of the company
Kenzer & Company is Malaysia training and consultancy firm with able fulfill market needs on training, management consultancy, management service through share knowledge and expertise on business and performance excellence. Principle of integrity, confidentiality, knowledge and achieve business result as quickly as possible carry Kenzer & Company into a business success milestone. Kenzer & Company is to create a customer-centric consultancy to work closely with clients to advise business decisions along with practical assistance for implementing those decisions for bottom line results. Beside, work directly with senior management to formulate business strategy and to solve their most critical issues through insightful recommendations. Kenzer & Company assist clients to achieve business objectives passing through implementing strategy initiative along with advice management concerning best practices, audit the effectiveness of existing systems, and objectively evaluate and stimulate new solutions.
In sequence success and achieve effective and efficiency marketing strategy, Kenzer & company different from the other training and consultancy providers, they establish with the track record as main partner and trainer for leading programs in the state as well as oversea. Kenzer & Company was among the prominent corporate speakers invited to share management & leadership experience with state government officials in the IMM-MPC talk and Pembangunan Sumber Manusia Berhad (PSMB)
Further enlarge confidence among cooperate client, Kenzer & Company is the official assessors for the Chief Minister Award (CMA). The CMA is given to organizations in recognition for their achievement in business excellence, winning the award is a symbol of Organizational Excellence and the assessment is base directly on the Prime Minister Quality Award criteria and is a public-private endeavor of the state.
Kenzer & Company is the approved training provider for Malacca Industrial Skills development Centre (MISDEC) to facilitate In-house/ Public program, Industrial Skills Enhancement Program and SME Skills Enhancement Program for the prospective Malaysian companies or participants. Principal consultants of Kenzer & Company were invited to facilitate the training for Association for Overseas Technical Scholarship (AOTS), its main purpose is to promote international economic cooperation and enhance mutual development and friendly relationship between those countries and Japan.
Kenzer & Company expand their professional knowledge, experience, networking into business along with marketing. In order provide services and commitment to stay with clients from solution to resolution, narrow three focus areas in management consultancy, training development and management services is the way carry on the business profit on their marketing strategy.
Management Consultancy
Kenzer & Company act important role as temporary resource for their client along with transfer add value knowledge in order provide advisory services to help clients achieve business imperatives and organizational objectives. The extensive experience using the European Foundation of Quality Management (EFQM) model, PEST element, Cycle of change, TQM culture and different system models with the right advise have also under gone training as assessors and assist to clients.
Kenzer & Company experienced consultants take care of facilitating the meeting for client. Act as the secretariat, compiling the minutes of the meeting and preparing the reports with the action items arising from client discussion. Client have specific require, Kenzer & Company can even organize the whole strategic workshop for client and do all this while maintaining the utmost confidentiality of client business plans.
Training Development
Kenzer & Company provide training and development programs tailored to the needs of the organization and pay attention to the course contents as well as enhanced delivery methods to ensure employees learning is transfer to the workplace. Programs can design to solve strategy challenge, response to customer requirement, improve operational productivity and quality performance, or build high performance organizational culture. Moreover, Kenzer & Company has a clear outline for the training course and skilful partner mention as above, MISDEC, SMIDEC, PSMB and AOTS.
In times, Kenzer & Company help clients create a clear picture of the marketplace and focus on creating sustainable competitive advantage in win-win strategy and use change-management approach to engage employees at all level of the organization. Courses are design from rank and file to management level in term and individual, such as “in-house” program, frontline staff, line leaders, supervisors, executives, middle managers and senior executives.
Management Services
Kenzer & Company aware more organization are looking for external partners to run their on-core areas so that they can concentrate on their core business. Kenzer &Company are committed providing Human Resource services and Internal Audit services to clients. For foreign investor, Kenzer & Company will assist the organization from first steps in Malaysia till the first product rolls out from the assembly lines via assist client through the government agencies, exploring the set-up that represent the best for business in terms of operations and government incentives. Kenzer & Company acts as local partner to make the move successful for the organization.
Kenzer & Company offer the services experienced auditors who perform internal audits of management systems against the requirement of the ISO 9001, ISO 14001, OHSAS 18001 standard and other related standard. These services enable the client to manage resources and cost more flexibly and effectively. Kenzer & Company also provided design client HR interventions and assist HR delivery and HR outcomes with the most business impact into business revenue.
Website design
The website design is critical to its success therefore it is important to make sure that it is well designed. It is used to display important information to users; hence the website design must be designed in a simple, clear and attractive way.
To ensure the website is on the right track, we can compare our design with features of successful sites. This may help us to have a better understanding of our own mistakes and a way to improve our website design.
Next, we should take note on whether the webpage loads quickly enough not to turn away the users because if the webpage takes too long to load, users will lose patience. Therefore, navigate away from the page.
As for Kenzer & Company’s website design, it uses a plain color background which does not interrupt the text and the text itself is big enough to read. The hierarchy of information is simple and perfectly clear, therefore users can easily obtain the information. The columns of text are divided neatly to make reading easier for users.
On their webpage, the navigation buttons and bars are designed in a way that is uncomplicated and straightforward to use. To make things even more convenient, navigation is consistent throughout the website. Navigation buttons and bars show their visitor what page of the site they are currently on, so it is easy for users who want to browse through other pages. They provide a site map as well for the convenience of their users which is right on top on every page throughout their website.
The logo is displayed on every page of their website, allowing users to know that they are still on their website. They have also placed the persistent tools on the website such as, search, contact us and subscribe, etc. The page title is clear on every page to enable users to know which page they are browsing.
Usability issues
The usability of the website is divided into 4 major areas which are accessibility, identity, navigation and content.
Kenzer & Company’s website can be considered as accessible because, the site load-time is reasonable, users do not have to wait too long for the page to load. Besides, the text and background contrast is adequate as the background is in white color while text is in black color; therefore there is a clear contrast among them, so that users can read the information easily. The type of font and font size chosen are just nice and is not difficult to read.
The identity of the company is portrayed through the logo which is prominently placed on top of every page, and the tagline ‘Solution to Resolution’ displayed makes company’s purpose clear. Their home-page is digestible within 10 seconds, it proves the users are able to screen through and understand what the webpage portrays.
The main navigation of the website is easily identifiable as the labels are clear and concise. The number of buttons is reasonable as there is only a few of them, therefore, it doesn’t confuse the users. On the other hand, their site search is easy to access as well.
As for the contents of the website, the major headings are clear and descriptive. Styles and colors for the background are consistent. The content for the main body is precise and straight to the point, so it is easy for users to understand.
Strengths and Weaknesses
The strengths of the website are; the pages load very quickly, which is an advantage because this way, users will not navigate away from the page. The website interface looks neat; therefore it shows the professionalism and portrays a good image of the company.
The weaknesses of the website are the content are not very interesting and is hard to grab users’ attention. For instance, they should upload some videos or photos regarding on the jobs they have done. For example, videos during their seminars or training sessions.
Besides, their site should be kept current and fresh looking by updating the site with state of art visuals and current text content, they must always have something new in order to increase traffic on their website.
Credibility
Nowadays, the number of world’s population having Internet access is increasing. The World Wide Web is a very important channel for providing information and services to human. The Web has become a part of people’s lives, people use it to do booking travel, buying product, finding health information, and so on. However, sometimes people will assess the incredibility website, and then they will end up with embracing bad information and unreliable services.
According to the Kenzer Company web site, the design look is simple, which there are no any professional animation and video to attract users’ attention. In addition, it lets users feel that this is not a strong company and cannot convince users to believe they are a professional company. Design look of a web site is representing a company image and it is the first step for users to evaluate a company. Although a company web site with quality information, but it is not enough to win credibility in users’ minds. In this case, Kenzer Company’s web site designer need to focus on the impression of the visual design will make and achieve a professional look.
On the other hand, Kenzer Company‘s web site has a very well organized structure. It presents the information with clearly without confusing users while assessing. This contributes a positive experience for users as having a good information structure and produces a sense of credibility. In addition, the web site has clear and concise information on homepage and it tells the things that need to know right away in an up-front manner. Therefore, this can create the credibility for users because of having a good direction without much considering.
We found that this web site is trustworthy because it offers a simple message to much targeted community. The information that provided in this web site is not in-depth to read. This web site likes its goals; it helps users to find what they are looking for. It also provides useful information of service to users. Therefore, this website is available to produce a sense of credibility for users.
Besides that, Kenzer Company’s web site links to many other websites, such as The Asian Productivity Organization (APO), European Foundation for Quality Management (EFQM), The Federation of Malaysian Manufacturers (FMM), and so on. These links has made users feel that this web site is credibility, because these links are well known websites, and they will not simply affiliate with a normal company website except this company has a specific quality, potential, and value toward these web sites. As a result, we can believe what we have seen in this web site and overall it is highly credible.
Persuasion
Based on Kenzer Company web site, there is a list by year (2003, 2005, 2007, and 2008) for the information of Chief Minister Award (CMA) is provided. Besides that, the web site has showed their sharing experience with public and private sector, and overseas participant. Some of these companies are ranked among the top 500 companies in the world. These are social proof online to influence users to make decision based on what other people are doing. It adds more knowledge and better inform to users. Therefore, this website can persuade users to become a client of their company.
Besides that, there are few very persuasive pictures in this web site’s photo gallery. For example picture of receiving the Melaka CMA Award 2009 from YAB Datuk Seri HJ Ali Rustam, Chief Miniter of Melaka. These are showing that they are vey successful in their business. Therefore, this can be a very strong influencing tool to persuade users to take action as their customers. Users are more confidence toward Kenzer Company after seen these pictures.
Next, this web site has linked to many authority web sites, such as their partners web sites are GMP Quality Consultants (GMPQC) and Malacca Industrial Skills Development Centre (MISDEC). The other links are The Malaysian Industrial Development Authority (MIDA), Malaysia Productivity Corporation (MPC), Administering the Human Resources Development Fund (HRDF), and so on. These are the well known authorities in Malaysia. So, after users have seen these links they are more easily be persuaded. For example, if Tiger Woods gave a people advice on his golf swing, he would be more inclined to follow it compared to the same advice from his mate. As a result, Kenzer Company web site show authority and expertise are trusted more, and it creates high persuasive toward users.
On the other hand, the information contents that provided in this web site are clear, easy to understand, and close to customers’ needs and wants. After reading this information, users will feel that it is valuable to them and encourage them to take immediate action to be a customer. Overall, we can say that this web site is highly persuasive toward users.
Recommendations for improvement
Kenzer & Company is management Consultancy Company, is difficult and complicated to judge a company in service provider. As information found in the website, no doubt that Kenzer & Company have strong partner cooperate and business excellence experience in consultancy and training service. Overall the website is full of texts and weak in color also font .User will feel tired to browse website in light background and small fonts. Mostly user probably only visited once after enter Kenzer & Company website then will reject enter the website. Since the interactive for the website is low and lacking high usability. Kenzer & Company can try cut down the story mode presentation in website and make in flash creative summary. Color improve with weak light background and try improve the graphic and images in the website.
Although Kenzer & Company list out the awarded, cooperate partner in public, private, and oversea sector also the qualification as assessors. Most of the information is only with the title and owns words presentation. If provide a place to show client feedback, testimonial and comment will increase the credibility and the website information trustworthy. Kenzer & Company design the website with only self promote but less focus the persuasive and interaction with client. Kenzer & Company only promote email assistance in the website. In case clients intend get the information instant, client has to spent time in the waiting progress. The content in the website act as information support to client but overall for the website credibility is weak. Kenzer & Company suggest form a website development team attempt design the website with more innovative, persuasive and usability to user.
Kenzer & Company is Malaysia training and consultancy firm with able fulfill market needs on training, management consultancy, management service through share knowledge and expertise on business and performance excellence. Principle of integrity, confidentiality, knowledge and achieve business result as quickly as possible carry Kenzer & Company into a business success milestone. Kenzer & Company is to create a customer-centric consultancy to work closely with clients to advise business decisions along with practical assistance for implementing those decisions for bottom line results. Beside, work directly with senior management to formulate business strategy and to solve their most critical issues through insightful recommendations. Kenzer & Company assist clients to achieve business objectives passing through implementing strategy initiative along with advice management concerning best practices, audit the effectiveness of existing systems, and objectively evaluate and stimulate new solutions.
In sequence success and achieve effective and efficiency marketing strategy, Kenzer & company different from the other training and consultancy providers, they establish with the track record as main partner and trainer for leading programs in the state as well as oversea. Kenzer & Company was among the prominent corporate speakers invited to share management & leadership experience with state government officials in the IMM-MPC talk and Pembangunan Sumber Manusia Berhad (PSMB)
Further enlarge confidence among cooperate client, Kenzer & Company is the official assessors for the Chief Minister Award (CMA). The CMA is given to organizations in recognition for their achievement in business excellence, winning the award is a symbol of Organizational Excellence and the assessment is base directly on the Prime Minister Quality Award criteria and is a public-private endeavor of the state.
Kenzer & Company is the approved training provider for Malacca Industrial Skills development Centre (MISDEC) to facilitate In-house/ Public program, Industrial Skills Enhancement Program and SME Skills Enhancement Program for the prospective Malaysian companies or participants. Principal consultants of Kenzer & Company were invited to facilitate the training for Association for Overseas Technical Scholarship (AOTS), its main purpose is to promote international economic cooperation and enhance mutual development and friendly relationship between those countries and Japan.
Kenzer & Company expand their professional knowledge, experience, networking into business along with marketing. In order provide services and commitment to stay with clients from solution to resolution, narrow three focus areas in management consultancy, training development and management services is the way carry on the business profit on their marketing strategy.
Management Consultancy
Kenzer & Company act important role as temporary resource for their client along with transfer add value knowledge in order provide advisory services to help clients achieve business imperatives and organizational objectives. The extensive experience using the European Foundation of Quality Management (EFQM) model, PEST element, Cycle of change, TQM culture and different system models with the right advise have also under gone training as assessors and assist to clients.
Kenzer & Company experienced consultants take care of facilitating the meeting for client. Act as the secretariat, compiling the minutes of the meeting and preparing the reports with the action items arising from client discussion. Client have specific require, Kenzer & Company can even organize the whole strategic workshop for client and do all this while maintaining the utmost confidentiality of client business plans.
Training Development
Kenzer & Company provide training and development programs tailored to the needs of the organization and pay attention to the course contents as well as enhanced delivery methods to ensure employees learning is transfer to the workplace. Programs can design to solve strategy challenge, response to customer requirement, improve operational productivity and quality performance, or build high performance organizational culture. Moreover, Kenzer & Company has a clear outline for the training course and skilful partner mention as above, MISDEC, SMIDEC, PSMB and AOTS.
In times, Kenzer & Company help clients create a clear picture of the marketplace and focus on creating sustainable competitive advantage in win-win strategy and use change-management approach to engage employees at all level of the organization. Courses are design from rank and file to management level in term and individual, such as “in-house” program, frontline staff, line leaders, supervisors, executives, middle managers and senior executives.
Management Services
Kenzer & Company aware more organization are looking for external partners to run their on-core areas so that they can concentrate on their core business. Kenzer &Company are committed providing Human Resource services and Internal Audit services to clients. For foreign investor, Kenzer & Company will assist the organization from first steps in Malaysia till the first product rolls out from the assembly lines via assist client through the government agencies, exploring the set-up that represent the best for business in terms of operations and government incentives. Kenzer & Company acts as local partner to make the move successful for the organization.
Kenzer & Company offer the services experienced auditors who perform internal audits of management systems against the requirement of the ISO 9001, ISO 14001, OHSAS 18001 standard and other related standard. These services enable the client to manage resources and cost more flexibly and effectively. Kenzer & Company also provided design client HR interventions and assist HR delivery and HR outcomes with the most business impact into business revenue.
Website design
The website design is critical to its success therefore it is important to make sure that it is well designed. It is used to display important information to users; hence the website design must be designed in a simple, clear and attractive way.
To ensure the website is on the right track, we can compare our design with features of successful sites. This may help us to have a better understanding of our own mistakes and a way to improve our website design.
Next, we should take note on whether the webpage loads quickly enough not to turn away the users because if the webpage takes too long to load, users will lose patience. Therefore, navigate away from the page.
As for Kenzer & Company’s website design, it uses a plain color background which does not interrupt the text and the text itself is big enough to read. The hierarchy of information is simple and perfectly clear, therefore users can easily obtain the information. The columns of text are divided neatly to make reading easier for users.
On their webpage, the navigation buttons and bars are designed in a way that is uncomplicated and straightforward to use. To make things even more convenient, navigation is consistent throughout the website. Navigation buttons and bars show their visitor what page of the site they are currently on, so it is easy for users who want to browse through other pages. They provide a site map as well for the convenience of their users which is right on top on every page throughout their website.
The logo is displayed on every page of their website, allowing users to know that they are still on their website. They have also placed the persistent tools on the website such as, search, contact us and subscribe, etc. The page title is clear on every page to enable users to know which page they are browsing.
Usability issues
The usability of the website is divided into 4 major areas which are accessibility, identity, navigation and content.
Kenzer & Company’s website can be considered as accessible because, the site load-time is reasonable, users do not have to wait too long for the page to load. Besides, the text and background contrast is adequate as the background is in white color while text is in black color; therefore there is a clear contrast among them, so that users can read the information easily. The type of font and font size chosen are just nice and is not difficult to read.
The identity of the company is portrayed through the logo which is prominently placed on top of every page, and the tagline ‘Solution to Resolution’ displayed makes company’s purpose clear. Their home-page is digestible within 10 seconds, it proves the users are able to screen through and understand what the webpage portrays.
The main navigation of the website is easily identifiable as the labels are clear and concise. The number of buttons is reasonable as there is only a few of them, therefore, it doesn’t confuse the users. On the other hand, their site search is easy to access as well.
As for the contents of the website, the major headings are clear and descriptive. Styles and colors for the background are consistent. The content for the main body is precise and straight to the point, so it is easy for users to understand.
Strengths and Weaknesses
The strengths of the website are; the pages load very quickly, which is an advantage because this way, users will not navigate away from the page. The website interface looks neat; therefore it shows the professionalism and portrays a good image of the company.
The weaknesses of the website are the content are not very interesting and is hard to grab users’ attention. For instance, they should upload some videos or photos regarding on the jobs they have done. For example, videos during their seminars or training sessions.
Besides, their site should be kept current and fresh looking by updating the site with state of art visuals and current text content, they must always have something new in order to increase traffic on their website.
Credibility
Nowadays, the number of world’s population having Internet access is increasing. The World Wide Web is a very important channel for providing information and services to human. The Web has become a part of people’s lives, people use it to do booking travel, buying product, finding health information, and so on. However, sometimes people will assess the incredibility website, and then they will end up with embracing bad information and unreliable services.
According to the Kenzer Company web site, the design look is simple, which there are no any professional animation and video to attract users’ attention. In addition, it lets users feel that this is not a strong company and cannot convince users to believe they are a professional company. Design look of a web site is representing a company image and it is the first step for users to evaluate a company. Although a company web site with quality information, but it is not enough to win credibility in users’ minds. In this case, Kenzer Company’s web site designer need to focus on the impression of the visual design will make and achieve a professional look.
On the other hand, Kenzer Company‘s web site has a very well organized structure. It presents the information with clearly without confusing users while assessing. This contributes a positive experience for users as having a good information structure and produces a sense of credibility. In addition, the web site has clear and concise information on homepage and it tells the things that need to know right away in an up-front manner. Therefore, this can create the credibility for users because of having a good direction without much considering.
We found that this web site is trustworthy because it offers a simple message to much targeted community. The information that provided in this web site is not in-depth to read. This web site likes its goals; it helps users to find what they are looking for. It also provides useful information of service to users. Therefore, this website is available to produce a sense of credibility for users.
Besides that, Kenzer Company’s web site links to many other websites, such as The Asian Productivity Organization (APO), European Foundation for Quality Management (EFQM), The Federation of Malaysian Manufacturers (FMM), and so on. These links has made users feel that this web site is credibility, because these links are well known websites, and they will not simply affiliate with a normal company website except this company has a specific quality, potential, and value toward these web sites. As a result, we can believe what we have seen in this web site and overall it is highly credible.
Persuasion
Based on Kenzer Company web site, there is a list by year (2003, 2005, 2007, and 2008) for the information of Chief Minister Award (CMA) is provided. Besides that, the web site has showed their sharing experience with public and private sector, and overseas participant. Some of these companies are ranked among the top 500 companies in the world. These are social proof online to influence users to make decision based on what other people are doing. It adds more knowledge and better inform to users. Therefore, this website can persuade users to become a client of their company.
Besides that, there are few very persuasive pictures in this web site’s photo gallery. For example picture of receiving the Melaka CMA Award 2009 from YAB Datuk Seri HJ Ali Rustam, Chief Miniter of Melaka. These are showing that they are vey successful in their business. Therefore, this can be a very strong influencing tool to persuade users to take action as their customers. Users are more confidence toward Kenzer Company after seen these pictures.
Next, this web site has linked to many authority web sites, such as their partners web sites are GMP Quality Consultants (GMPQC) and Malacca Industrial Skills Development Centre (MISDEC). The other links are The Malaysian Industrial Development Authority (MIDA), Malaysia Productivity Corporation (MPC), Administering the Human Resources Development Fund (HRDF), and so on. These are the well known authorities in Malaysia. So, after users have seen these links they are more easily be persuaded. For example, if Tiger Woods gave a people advice on his golf swing, he would be more inclined to follow it compared to the same advice from his mate. As a result, Kenzer Company web site show authority and expertise are trusted more, and it creates high persuasive toward users.
On the other hand, the information contents that provided in this web site are clear, easy to understand, and close to customers’ needs and wants. After reading this information, users will feel that it is valuable to them and encourage them to take immediate action to be a customer. Overall, we can say that this web site is highly persuasive toward users.
Recommendations for improvement
Kenzer & Company is management Consultancy Company, is difficult and complicated to judge a company in service provider. As information found in the website, no doubt that Kenzer & Company have strong partner cooperate and business excellence experience in consultancy and training service. Overall the website is full of texts and weak in color also font .User will feel tired to browse website in light background and small fonts. Mostly user probably only visited once after enter Kenzer & Company website then will reject enter the website. Since the interactive for the website is low and lacking high usability. Kenzer & Company can try cut down the story mode presentation in website and make in flash creative summary. Color improve with weak light background and try improve the graphic and images in the website.
Although Kenzer & Company list out the awarded, cooperate partner in public, private, and oversea sector also the qualification as assessors. Most of the information is only with the title and owns words presentation. If provide a place to show client feedback, testimonial and comment will increase the credibility and the website information trustworthy. Kenzer & Company design the website with only self promote but less focus the persuasive and interaction with client. Kenzer & Company only promote email assistance in the website. In case clients intend get the information instant, client has to spent time in the waiting progress. The content in the website act as information support to client but overall for the website credibility is weak. Kenzer & Company suggest form a website development team attempt design the website with more innovative, persuasive and usability to user.
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